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DTSTART;TZID=America/New_York:20250520T190000
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SUMMARY:Networking Club - Behind the Brand: Navigating the Direct-to-Consumer Landscape
DESCRIPTION:This community is made up of so many small businesses that we all love and adore – many that operate online and we can’t wait for them to host a pop-up or find them at a local fair or farmers market! \nOn Tuesday May 20 at 7pm\, we’re bringing some of those women together to give us a peek behind the curtain to understand what really goes into running an direct-to-consumer business – the unique challenges\, opportunities and exciting moments! \nAn engaging evening for entrepreneurs\, aspiring business owners or anyone from the community who supports these (or any) small business! \nThis event is free for Yellow Studio Members and $20 for non-members. \nSpace is limited to 30 attendees. Please register below. \n  \nPanelists: \nJennifer Sarkilahti from Odette New York \n\nOdette New York is a collection of sculptural jewelry by designer and founder Jennifer Sarkilahti. Each design is carefully carved by hand in wax before being cast into sustainable metals. Dedicated to experimentation within the craft\, Sarkilahti creates new limited editions each season in addition to a permanent collection of signature styles. \n\nRaised in Virginia\, Sarkilahti studied painting\, receiving her Master of Fine Arts from George Mason University before moving to New York City to pursue the arts. As an extension of her art practice\, she began working in lost wax\, blurring line between art and craft in creating the body of work that would eventually become Odette. \nIn 2019\, after 15 years of living and working in Brooklyn\, Sarkilahti moved to Bedford in the lower Hudson Valley\, where she currently designs out of her studio in a converted barn from the 1800s. \nMona Lipson from Miss Mona Makes Ice Cream \nMona Lipson is the founder of Miss Mona Makes Ice Cream\, a small-batch\, big-hearted ice cream venture rooted in community and purpose. Launched in Brooklyn in 2021 as a monthly subscription service during the pandemic called a “CST: Community Supported Treats.” (like a CSA but for something sweet!)\, the business has since evolved into a beloved local brand focused on online sales\, pop-ups\, and community events throughout Northern Westchester\, NY. \nKnown for inventive\, community-inspired flavors like With Love from Yellow Studio and Responsi-Bubble Pop\, Miss Mona Makes Ice Cream blends culinary creativity with social impact. Each pint tells a story\, featuring locally sourced ingredients for swirls and chunks\, inspiration from other small businesses\, and often benefiting causes close to Mona’s heart. \nNamed Best Treats of 2025 by Connect to Northern Westchester Magazine and featured in The New York Times by Pulitzer Prize–winning journalist Jodi Kantor\, the brand celebrates nostalgia with a conscience. Mona’s mission is to use ice cream as a vehicle to unite neighbors\, strengthen communities\, and amplify voices through the power of ice cream. \nDrawing on 20+ years of experience in nonprofit leadership\, equity\, sustainability\, and mission-driven marketing\, Mona proves that dessert can be both delicious and deeply meaningful. \n  \nVanessa L. Seide from Very Lovely Soles \nEffortless style meets all-day comfort. Thoughtfully designed flats and sandals for women on the move. \nVanessa spent over 13 years at Nine West Group\, learning the ins and outs of the footwear industry—from sales and merchandising to design and sourcing. That’s also where she built the manufacturing relationships in Italy that she still uses today. \nAfter being laid off during the recession\, Vanessa took it as a sign to go out on her own. Vanessa has always been a flat and casual kind of girl— always searching for that perfect pair. A trip abroad sparked the idea\, and when she returned\, she launched Very Lovely Soles from her apartment in Westchester\, NY. \n\nWith the support of her Italian contacts\, she developed a comfortable\, contoured footbed that looks as good as it feels. Vanessa’s mission? To deliver high-quality\, chic flats at an accessible price—so you never have to choose between comfort and style. \nMegan Oliver from League of Friends \nMegan Oliver is the founder of League of Friends\, a joyful and mission-driven kids’ clothing brand dedicated to sustainability\, quality\, and clothes that truly keep up with childhood. \nWith over 15 years of experience in the fashion industry\, Megan began her journey studying apparel design before going on to work with known brands such as Cynthia Rowley\, Tommy Hilfiger\, and DKNY. Through these roles\, she cultivated a deep appreciation for craftsmanship\, practicality\, and design that lasts. \nLeague of Friends was born during Megan’s maternity leave with her first daughter\, sparked by a simple frustration: she couldn’t find kids’ clothing that checked all the boxes—well-made\, ethically produced\, playful\, and affordable. That gap led to a bigger idea and a growing brand. \nOriginally launched in Brooklyn and now based in Goldens Bridge\, New York—where she’s lived with her husband and two daughters for nearly three years—Megan leads League of Friends with a clear vision: to make everyday favorites that are worn on repeat\, hold up to real-life messes and adventures\, and are designed to be handed down again and again. \n\n  \nModerator \nJess Watts is a realtor\, sustainability maven\, and community hype girl. She has linked thriving small business communities to an increase in home value\, and truly believes that when the tide rises\, all boats float. She loves her sanctuary of Northern Westchester and can be found exploring local shops\, socializing\, enjoying time with family and being outside (when it isn’t freezing). She resides in Pound Ridge with her husband\, son and 3 dogs.
URL:https://yellowstudiony.com/event/networking-club-behind-the-brand-navigating-the-direct-to-consumer-landscape/
CATEGORIES:Business,Community,Networking
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